Telemundo Expands Into English-Language Esports Content With ESR 24/7 Channel Deal
Telemundo Deportes, which launched the first-ever U.S. Spanish-language eSports channel earlier this year to tap into a rapidly growing lucrative market, is boosting its eSports offerings to include English-language content to attract a broader audience. To that end, the NBC-Universal owned network signed a multi-platform deal with ESR 24/7 eSports Channel giving it access to “thousands of pieces of English-language content” that will be used across its platforms every year.
The content will feature the entire range of esports entertainment from over 10 different titles, such as Fortnite, FIFA, Apex Legends and Overwatch. The Telemundo Deportes eSports channel will also have live events, tournament highlights, short-form match highlights, streamers docuseries, reality, and streamers’ content from their partners and influencers. They include: professional streamer Destiny who has nearly 500k followers on his Twitch channel, and gamer and streamer Tobuscus who has 6.3 million subscribers on his YouTube channel.
Among the content that will be available on Telemundo Deportes is Inside Fortnite World Cup, an original documentary series produced by ESR around the Fortnite World Cup, the largest esports competition in history.
“With the extensive content provided by ESR and the live, daily action from our streamers, we look to continue engaging with the Hispanic gaming community while increasing our involvement with the esports industry,” says Eli Velazquez, EVP of Sports Content for Telemundo Deportes.
The ESR programming will be presented on Telemundo Deportes’ eSports channels available via the Telemundo Deportes app, YouTube, Twitch and Instagram. In addition, Titulares y Más, Telemundo Deportes’ nightly sports and lifestyle show will continue to present esports news and trends, competition segments and special appearances of Telemundo’s streamers.
Telemundo Deportes’ eSports channels will continue to present content produced by its exclusive streamers, including Sofia “Kipi” Ornelas, Juan “Patán” Sotullo and Jaime “neroxx-” Penalosa, who recently joined the network to offer bilingual streams. The three streamers are playing over 70 live hours combined every week. Their content is also available on-demand and in short-form across Telemundo Deportes’ digital platforms.
ESR, the first 24/7 eSports network in the United States, distributes its 24/7 channel and programming through Sinclair backed STIRR platform, XUMO, Sumsung TV, ESPN, Telemundo, and others partners worldwide.